Q: Indochino, whom you reviewed in your Custom Shirt Reviews feature, just launched a line of made-to-measure linen suits called the Linen Collection. They claim that "the words sharp and crisp are new adjectives to associate with the fair weather suiting staple renowned for wrinkles. But we've found the perfect sturdy linen, still lightweight and soft, that maintains professional standards throughout the day with a blend of silk for sheen and tight weaves for structure." Worth a look or too good to be true?
A: Pete, given our own experiences with linen, we think it's probably easier to discover a cure for cancer than it is to create "sharp and crisp" linen. On the other hand, we live in a miraculous age. We would've never bet that our top scientists could create a wrinkle-free Joan Rivers, and yet look at her. She's sharp and crisp, with a nice silky sheen that's totally appropriate for fair weather suiting. So maybe Indochino has pulled off something similar. If they have, we applaud them -- and hope they start in on cancer soon.