Magnificent Bastard

Thursday, January 29, 2015

From the Shop ↷

Deadstock Girard 3700 Sunglasses

As worn by Bradley Cooper in American Hustle


300-Year Sterling Silver Buckle Belt

Built to look great forever — even if you live to 300


Disposable Letterpress Beverage Shields

Get some before we use them all up!


Signed Charge of the Unicorns Print

Ready to upgrade from that Renoir or Picasso?



Ask the MB: Sideburn Length to Width Ratio

Ask the MB: Sideburn Length to Width Ratio
Q: I was wondering about appropriate MB sideburn length. Specifically, what's the appropriate sideburn length-to-width ratio? I've seen guys whose sideburns are narrow, but grown fairly long (past the earlobe) and it looks too long to me given the width. It got me thinking, thus my question. Thanks!
—Evan


A: When it comes to sideburn length, follow the golden ratio — 1.6180339887. In other words, if you want sideburns 1 inch in width, make sure they are 1.6180339887 inches long. We know maintaining that degree of precision sounds tough, but over time, you will master it.

Throughout history, Wikipedia tells us, architects, artists, industrial designers, and Mother Nature herself have relied on the golden ratio as an aesthetic guide. If it's good enough for da Vinci, Mondrian, Le Corbusier, and the Parthenon, it's good enough for your face.

Use the chart below as a handy guide.

magnificent bastard sideburns chart

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  • 3 oz bourbon
  • 3/4 oz sweet vermouth, preferably Dolin
  • 2 dashes Angostura bitters

Stir over ice, strain into a chilled cocktail glass, and garnish with a Luxardo maraschino cherry.


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