Magnificent Bastard

Wednesday, October 22, 2014

Don't Diminish Your ASSets

True Religion Brand Jeans 'Luke Heritage Fox' Bootcut Jeans  via Nordstrom, $282.00
True Religion Brand Jeans 'Luke Heritage Fox' Bootcut Jeans via Nordstrom. $282.00.
We're perpetually perplexed by the apparent success of True Religion jeans for men. Where do they get off charging $282 for their denim?

True Religion works great on select women, and men with significant amounts of extra chub, but if you work at staying in shape, why would you ever consider hiding a potentially winning asset behind long, deep pockets with flaps and large shiny buttons?

You wouldn't.

This brand is headed post-peak. Avoid, even if on sale.

POURCAST

BETA

Negroni

The classic Negroni is simply equal parts gin, Campari, and sweet vermouth. You can do better.

  • 5 parts Plymouth gin
  • 2 parts Campari
  • 1 part Pimm's No. 1 Cup
  • 1 part sweet vermouth
  • 1 part dry vermouth
  • 2 dashes of orange bitters

Quick shake or stir and pour into chilled Martini glass. Garnish with an orange twist.


In-Depth Negroni Coverage:

Magnificent Bartender: Negroni

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