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Monday, July 28, 2014

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Ask the MB: Giant Logos. Safe or Unsafe?

Ask the MB: Giant Logos. Safe or Unsafe?
Why are Earth's polo shirt logos morphing into giant mutant cartoons? Am I in any danger?
--Owen


Owen, we assume you're talking about Lacoste's oversized reptiles and Ralph Lauren's iconic equestrian, which in recent years has grown bigger than most real-life jockeys.

In the case of Lacoste, as long you don't mind looking like the world's biggest three-year-old, there is no real danger. Ralph Lauren, on the other hand, has essentially created the preppy version of Ed Hardy shirts with his Big Pony and Rugby lines. If you ask us, one giant logo per polo shirt is one too many. Clutter things up with stripes, patches, flags, and other Anglophilic flair (TTH edition) and you've got a look that shouts "Muffy says no penilingus unless we rent in Sagaponack, but my heart is at the Jersey Shore." Keep your distance from these things -- second-hand toolbagism is a very real possibility.

POURCAST

BETA

Southside (MB-Bastardized)

  • 2 oz gin
  • 1 oz fresh lemon juice
  • 1 sugar cube (or half teaspoon simple sugar)
  • soda water (if desired)

Place the sugar cube at the bottom of a lowball glass, add the fresh lemon juice, and mash with the back of a spoon. Fill two-thirds with ice and the gin and stir for at least 30 seconds. Add soda water, if desired, and give a quick stir. Garnish with a lemon wedge.


In-Depth Southside (MB-Bastardized) Coverage:

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