Magnificent Bastard

Friday, January 30, 2015

From the Shop ↷

Deadstock Girard 3700 Sunglasses

As worn by Bradley Cooper in American Hustle


300-Year Sterling Silver Buckle Belt

Built to look great forever — even if you live to 300


Disposable Letterpress Beverage Shields

Get some before we use them all up!


Signed Charge of the Unicorns Print

Ready to upgrade from that Renoir or Picasso?



Ask the MB: J.Crew's Mougin & Piquard Watch

Real breasts
Real breasts
Q: Just saw on J.Crew's website that J.Crew has teamed with Tourneau to create a watch by former watch makers Mougin & Piquard. I think it would be a great watch to add to the collection. What's your opinion on how MB it is and is it worth the $425 price tag?
—Zack


A: Normally we're in favor of watches made by defunct Swiss manufacturers that require a pronunciation guide — it's pronounced mooj-awe and peek-are — but this watch is a definite pass. It's ironic that J.Crew is resurrecting a brand that was killed off by the quartz movement craze of the '70s, yet with Tourneau's help fits this watch with a quartz movement!

We've said it before, but quartz vs. a mechanical movement is the equivalent of motorboats vs. sailboats, or gas fireplaces vs. wood fireplaces, or fake breasts vs. real breasts. It's a corollary to the long-standing MB principle of organic materials. For around $300 you can get a decent Swiss-made military-inspired mechanical watch and save enough money to buy a cord of firewood.

ELSEWHERE: The "quartz crisis" that laid waste to Mougin & Picard and many other Swiss mechanical watch manufacuters.

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