Magnificent Bastard

Friday, October 24, 2014

Ask the MB: J.Crew's Mougin & Piquard Watch

Real breasts
Real breasts
Q: Just saw on J.Crew's website that J.Crew has teamed with Tourneau to create a watch by former watch makers Mougin & Piquard. I think it would be a great watch to add to the collection. What's your opinion on how MB it is and is it worth the $425 price tag?
—Zack


A: Normally we're in favor of watches made by defunct Swiss manufacturers that require a pronunciation guide — it's pronounced mooj-awe and peek-are — but this watch is a definite pass. It's ironic that J.Crew is resurrecting a brand that was killed off by the quartz movement craze of the '70s, yet with Tourneau's help fits this watch with a quartz movement!

We've said it before, but quartz vs. a mechanical movement is the equivalent of motorboats vs. sailboats, or gas fireplaces vs. wood fireplaces, or fake breasts vs. real breasts. It's a corollary to the long-standing MB principle of organic materials. For around $300 you can get a decent Swiss-made military-inspired mechanical watch and save enough money to buy a cord of firewood.

ELSEWHERE: The "quartz crisis" that laid waste to Mougin & Picard and many other Swiss mechanical watch manufacuters.

POURCAST

BETA

Martinez

  • 2 parts Hayman's Old Tom Gin
  • 1 part sweet vermouth (Carpano Antica Formula or Dolin Rouge)
  • 1/4 part Luxardo Maraschino liqueur
  • 2 dashes Fee Brothers Whiskey Barrel Aged Bitters

Shake or swirl lightly, garnish with a lemon twist.


In-Depth Martinez Coverage:

MB Holiday Cocktail Guide

×

Currently in
Minneapolis, Minnesota

69° Clear/Sunny

Martinez

Enter any city on earth & start cocktailing. (Zip codes work, too.)

Feedback? editor@magnificentbastard.com





recent posts

@magbas


ask mb

Got a style question? We're all ears. And antlers. Ask away.


tip mb

If you know about something you think we should know about, let us know (so we can pretend we knew about it all along). Send a tip.


features


channels