Magnificent Bastard

Monday, January 22, 2018



Ask the MB: Shinola Watches

A $500 quartz Shinola (left) and a $325 mechanical O@W (right)
A $500 quartz Shinola (left) and a $325 mechanical O@W (right)

Q: We are supposed to be excited about Shinola watches but nearly all models run over the MB 40mm principle. Is it then, shit?
—AD

A: Shinola has 127 watches for sale on their site and 29 are at the MB-approved 40mm case size or smaller. Given the dramatic watch size inflation of the past decade — thanks Arnold Schwarzenegger — Shinola's 23% stake in ≤ 40mm watches is something Janet Yellen would admire.

Where Shinola deserves to get labeled as shit is in its value. The cheapest watch they sell is the $500 36mm Runwell. Anyone who would pay $500 (at the minimum) for a quartz watch constructed primarily of Chinese parts (but assembled in Detroit!) doesn't know his ass from his elbow, or even from a hole in the ground.

(We've said this before, but not since 2010: A quartz movement vs. a mechanical movement is the equivalent of motorboats vs. sailboats, gas fireplaces vs. wood fireplaces, or fake breasts vs. real breasts. Naturally, the latter is always better.)

So, AD — and anyone else out there in the market for a new timepiece — save yourself $175 and wrap this 36mm Ollech & Wajs mechanical, military-style watch around your wrist. It's high-quality Swiss-made gear that will likely last your lifetime, and shines the floor with any watch from Shinola.

POURCAST

BETA

Sazerac

  • 3 shots rye whiskey (or to taste)
  • 1 sugar cube
  • Peychaud's Bitters
  • quarter shot of Absinthe
  • lemon twist

Soak the sugar cube with the bitters and place in the bottom of a highball glass. Mash with the back of a spoon (or muddler, which we hope has not been used to make a Mojito), add the rye whiskey and fill the glass with ice. Stir for about 30 seconds and then strain into another lowball glass that has been rinsed with Absinthe and filled about halfway with ice. Garnish with a lemon twist.


In-Depth Sazerac Coverage:

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