Magnificent Bastard

Saturday, August 19, 2017



Ask the MB: Untuckit Sport Shirts

Ask the MB: Untuckit Sport Shirts

Q: Do you agree Untuckit shirts are the equivalent of the Sansabelt pants? The new shirt company seems to be spending an enormous amount on advertising this silly idea.
—Dave

A: We think you're giving Untuckit too much credit. Sansabelt's innovation was to eliminate the need for a belt by elasticizing waistbands, thus disrupting dressing by automating pant tightening and putting an entire accessory category on the endangered species list. To match Sansabelt's achievement, a company would need to engineer a similar sartorial breakthrough, like combining socks with shoes or boxers with pants.

All Untuckit did was circumcise sport shirts.

That's not to dismiss Untuckit's value in the marketplace. Despite our long-standing admonishments against the practice, some guys cannot resist the urge to expose their hemlines. Any technology that spares them from looking like Obama throwing out a ceremonial first pitch qualifies as progress.

POURCAST

BETA

Martinez

  • 2 parts Hayman's Old Tom Gin
  • 1 part sweet vermouth (Carpano Antica Formula or Dolin Rouge)
  • 1/4 part Luxardo Maraschino liqueur
  • 2 dashes Fee Brothers Whiskey Barrel Aged Bitters

Shake or swirl lightly, garnish with a lemon twist.


In-Depth Martinez Coverage:

MB Holiday Cocktail Guide

×

Currently in
Minneapolis, Minnesota

69° Clear/Sunny

Martinez

Enter any city on earth & start cocktailing. (Zip codes work, too.)

Feedback? editor@magnificentbastard.com


recent posts

@magbas


ask mb

Got a style question? We're all ears. And antlers. Ask away.


tip mb

If you know about something you think we should know about, let us know (so we can pretend we knew about it all along). Send a tip.


features


channels