Not sure if you should wear that Tommy Bahama shirt out tonight? The magnificent bastard is here to help. Go ahead. Ask away.
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The Wall Street Journal isn't known for its style coverage, and rightfully so. Yesterday's piece on "How to Pull Off 'CEO Casual'" highlighted Trevor Kaufman, chief executive of digital-branding agency Schematic. He might be pardoned for watching Mad Men "with zeal," but wearing no-iron cotton Brooks Brothers dress shirts and pressing his Levi's 501s turns the MB aesthetic of artful dishevelment right on its head. Squatting on desktops is also off-MB-brand.
