Q: A lot of fellas are buttoning their collars all the way to the top these days, was just wondering your take & if the old MB shirt buttoning rules still apply. Just received my chocolate sandwich cookie cashmere belt btw, my waist is happy.
A: Our goal here is style, not fashion. And style is ultimately about ... math. Ratios, angles, golden means, etc. In other words, good rules for style aren't just rules. They're laws, as immutable as anything Sir Isaac Newton ever put down in his Philosophiae Naturalis Principia Mathematica.
So our take on buttons remains the same as always. For polos, N - 2.
When you're wearing a buttondown with a jacket and tie, button all the way to the top. If you take off your jacket, then ask yourself What Would Newman Do? The answer: Unbutton your top button and loosen your tie.
If you're wearing a sports shirt, there is no simple rule of thumb, because the answer depends on multiple sartorial and biological factors, including collar size, button spacing, and chest follicle density. See this post for elaboration, but in general, we encourage restraint. Just as you never want to go full Grimley, you also never want to go full Cowell. And even Newman himself can misstep when he starts heading in the latter direction.
Finally, we're glad to hear you like your belt. Thanks for your patronage.