It would seem the Englishman's well-known sense of whimsy has taken a turn towards parody, specifically of the infamous Three Wolf Moon Tee (bottom, $13.95). And at $145 it's obvious the chap has good sense of humor, too.
POURCAST
BETA
Southside (MB-Bastardized)
2 oz gin
1 oz fresh lemon juice
1 sugar cube (or half teaspoon simple sugar)
soda water (if desired)
Place the sugar cube at the bottom of a lowball glass, add the fresh lemon juice, and mash with the back of a spoon. Fill two-thirds with ice and the gin and stir for at least 30 seconds. Add soda water, if desired, and give a quick stir. Garnish with a lemon wedge.